For owners on a limited budget, making your own inexpensive videos for your single-property website can give potential buyers a sense of the property without a full-fledged production. You don’t have to be a technology whiz; you can learn simple video-editing software. Most computers come with pre-installed programs that are surprisingly versatile, including Windows Movie Maker and Macintosh iMovie. Most smartphones can produce remarkable-quality videos in an instant. The advantage of using a smartphone is that it not only showcases the properties, but it also builds your brand with a familiar, informal approach. Don’t worry that the low-budget aesthetic might make you seem less professional. The key is to convey authenticity. Professional productions could actually seem TOO flashy and worry cost- conscious buyers about how much wiggle room they’ll have when it comes to negotiation.
PROFESSIONALLY-PRODUCED VIDEO
Sellers with a more liberal marketing budget may outsource their walk-through videos to professional production companies. Not only do they save time versus the aforementioned DIY approach, but they also have access to a wider variety of video and editing styles. Professional production crews can create home tours that blend in top-notch editing, appropriate lighting, and state-of-the-art drone videos. In addition, the option of creating interactive videos has exploded. Some companies offer 3D visualization. Be prepared. These videos are pricey, with some running as high as several thousand dollars. It’s up to you to determine if the ROI is worth the cost. For high-ticket properties, a professionally- 53
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