When you’re done writing the copy, PROOF, PROOF, and then PROOF your copy! Make sure your copy is grammatically correct and checked for typos. While this may seem overly picky and you consider typos a small oversight, it is important to protect your credibility by posting only well-written and perfect copy. Buyers may assume that errors in the copy could mean overlooked details elsewhere.
PICTURES
A sleek and modern website is the perfect canvas for your pictures. Include a large number of photos of the property; you cannot have too many pictures. Include every angle of the home in various lights (i.e. morning, noon, and dusk) to highlight the property’s best features. Add captions to the pictures to describe the particular features highlighted in the photo. Use the highest-quality photos possible. There is no excuse for poor image quality, as pictures are the most important element to your single-property listing. If you cannot afford a high-performance camera, consider hiring a professional photographer to capture and edit the pictures appropriately for the web.
SOCIAL MEDIA AND BEYOND
The best way to multiply your results and get far-reaching traffic with a single-property website is through social media. By crafting a well-organized marketing plan that includes popular social media sites like Facebook, Snap Chat, Instagram, Twitter, Pinterest, etc., you maximize how your single-property website and related links are disseminated. Most of these websites offer a built-in advertising platform that resembles traditional pay-per-click advertising with the ability to share information through social networks. Word-of-mouth is 55
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