Ways To Advertise (Canadian)

CHAPTER 10

Great Marketing Techniques to Promote Your Home

USING FLOOR PLANS IN YOUR MARKETING STRATEGY

Though high-quality photos and a well-written description of each room in your home are critical components to your marketing, providing a professional floor plan will also help to step up your game when advertising and promoting your home. The size and overall layout of your home is one of the most, if not the most, important selling feature of your home. In a 2013 survey conducted by Rightmove, it was discovered that 1 in 4 buyers required a floor plan in order to seriously consider a home. Without it, they tended to ignore the listing. Providing a floor plan sends a message to buyers that you are thorough and professional and serious about selling. You can get a professional floor plan from the architect or builder, but if they aren’t available, you can contact a professional real estate photographer.

3D INTERACTIVE FLOOR PLAN

A floor plan can be so much more than numbers, basic geometry, and legal confirmation for the claimed size of the home. To grab a buyer’s attention, use an interactive 3D floor plan to improve your marketing strategy. This is a creative way to turn a one-