estate sales. They create a central hub for basic statistics (number of bedrooms, square footage, yard size, etc.) to features such as swimming pools, underground sprinkling systems, out buildings, and workshops. MLS services don’t allow FSBO sellers to list on their sites. They require a licensed Realtor® with the state to be responsible for the listing. You can, however, remain a FSBO seller and negotiate with a Realtor® to have them list your home on the MLS for a flat fee. You will still have to pay the selling broker a commission that is separate from the listing fee. Be sure to pick a local company to ensure your listing is entered into the correct databases so that the buyers can find you. You should add a number of photos and videos to your listing, making sure to effectively use as many different kinds of media as possible. However, it is not enough to post the information on the MLS site and sit and wait for interest based only on data. You will wait a long time. There is a lot of competition in real estate, especially with the influx of third-party aggregators, such as Prelist.org, Trulia, Realtor.ca, and Homes.com. These sites draw from all of the MLS data available, regardless of realty agency. So you are literally competing with every agent in your area.
How do you get your listing to stand out?
Customize. If your local MLS sites allow you to customize your listing page, choose colors, themes, and fonts that give the page a warm and inviting appearance. Using those customization choices consistently across your online marketing will create a recognizable “brand” for your home. When buyers recognize your listing, it becomes easy for them to navigate to your site to find basic data such as bedrooms, 63
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