sun.
On days that are just too hot and humid to be outside at all, you can stay indoors where the central air system will keep you cool all year round.
Now those are invitations!
This improved copy doesn’t contain much more actual information but it is presented in a way that draws readers into not only the description, but the home itself. If you are not a copywriter, don’t hesitate to hire a freelance copywriter to craft your listings. This is another case in which the ROI will be worth the expense. Photos. If you don’t have any photos in your listing, most buyers will keep on scrolling. They won’t even look. The same is true if there are only a few, poor photos of the outside of the home. This tells buyers that there is either nothing worth seeing on the inside or that you are trying to hide something. Do all your repairs, beautification, and staging before taking the pictures because these photos are what form your potential buyer’s first impressions. Make sure the pictures are taken with a high-quality digital camera with a good flash so that even poorly lit areas are well-represented. Try for a day with little cloud cover so you can take advantage of as much natural light as possible. Use wide angles so you can show context of rooms. Buyers aren’t interested in pictures of corners and closets. Unless the closet is something that could come out of a movie scene, pictures aren’t necessary. Focus on the best features. Kitchens and bathrooms sell houses. Majestic fireplaces are important as well. Take exterior shots to 65
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