show off the home’s curb appeal.
Don’t be stingy about improving curb appeal. Even a few healthy plants near the front door and stake lights along a walkway can substantially improve the look of a home. Be sure to create a slide show for posting on social media and include a floor plan in that presentation. This will allow the buyer to “see” the home through the combination of the floor plan and photos. Video. Video (or virtual) tours of homes have become very popular as real estate agents continue to “up their game” to stay competitive. Videos are easy to produce, with equipment becoming more affordable and a variety of software available for editing and processing. These are great “teasers” to invite prospective buyers for a tour. In the video, describe the mechanicals of the home (especially if they are newer and well-serviced) as well as extra touches, such as designer handles and pulls. There are a couple of different ways to approach video production. One is to simply make it a slideshow with artful transitions set to music or a voiceover. This is the easiest way, but adds the least amount of value to the listing. If minor effort is spent in repackaging the existing photos and reciting the description, there is nothing new and the buyer will likely notice the lack of effort. A virtual tour invites buyers into the home and gives them a chance to hear the excitement in your voice. By making a personal appearance in the video, you can build rapport with the buyer, and they begin to feel like they know you and the home before ever meeting. To facilitate that bond, add in some personal touches. How do the home’s features relate to your own hobbies 66
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