Listings. Facebook is a natural fit for your listing, but you have to be creative. Just posting a link back to your MLS listing is far too cold and business-like for the personal nature of Facebook. Post a picture of the sun room, mentioning how great it is to relax there on weekends with a cup of coffee and a book. Or in the evening with a beer or cocktail. Make your cover photo a picture of your house with a big “For Sale” sign in front. Your Facebook friends will see it and possibly view and share it, extending your market penetration into areas where it might not otherwise reach. Photos. Just as with the MLS listing, you should be making use of lots of photos here. The neighborhood. Facebook is a great way to help your prospective buyers learn more about the area surrounding your listings, including attractions, shopping, schools, etc. Share posts about local schools, when a new restaurant opens, or when local institutions or businesses receive an award or are mentioned in the local paper. Local customs. What makes your area unique? Is there a holiday tradition unique to your area? Share it and draw people in with the charm and character of your region. This is also a great way to share local history, making it easier for a buyer to see himself putting down roots. Interact. Don’t just post and run! Answer comments and keep the conversation going!
Despite its “low-tech” approach, email marketing remains a very 68
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