good marketing tool and a well-developed, extensive email contact list. Email is a simple way for you to stay in touch with people who have demonstrated an interest in your house. You should collect email addresses from everyone who attends your open house and you should send out email updates about anything involving the area or the house. These leads may take time to nurture and may not convert into the immediate sale of your home, but it keeps your name and your house in front of the prospective buyer and they may contact you again in the coming days, weeks, or months.
OTHER ONLINE METHODS
There are many other ways that you can engage prospective buyers online. Social Media: Twitter, Pinterest, Periscope, and Instagram are all great ways to expand your market reach and interact with home shoppers. Adapt your posts to individual platforms. For example, Twitter’s 140-character limit is perfect for asking your leads questions or thanking someone for showing interest in your tweet. Blogs. Most FSBO sellers aren’t going to set up a blog, but if you have set up a dedicated website, are a decent writer, and have time, you can set up a blog where you can write more extensively about your home and events in your neighborhood, allowing you to delve into the history and character of your region. Link your posts to your social accounts so that more people will be able to find them. YouTube. Setting up a YouTube channel for your home is completely free and has the potential to place your listings in front of millions of potential clients. 69
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