Use it to host all of your virtual tours, as well as videos in which you offer insights and tips, trips to the local fair and whatever else will help you engage people.
OPTIMIZING IN-BOUND MARKETING
According to Trust Media, “In-bound marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers.” As a FSBO, you aren’t exactly a “business,” but if you are going to go “all in” on marketing your home yourself, the following are some good ideas for engaging with more prospects. About 90% of home buyers begin their house search on the internet. Your dedicated website’s main job is to capture leads, which come from traffic. How do you get traffic to your website? It’s simple: blogging. Blogging isn’t easy, but if taking the time to research and write blogs is a marketing tactic you are willing engage in to sell your home, it is important to realize that your buyers are your browsers first, and they will only find you if your website is set up to be found. By setting up your blog to act as a “mini” landing page for your postings, you’re halfway there. If you can get people interested in reading your posts, they’ll see your postings and, boom! Your reader becomes your lead. But you can’t just post one blog and let it rot on the vine. This has to be something you update regularly (twice a week) with new articles, facts, and information that educate your readers on equity, homes, and tips. This also gives you material to share on social media so that you become an active contributor with unique blogs. Be sure that your landing page contains important lead-capture elements, such as a header bar, “ask-a-question,” calls-to-action, social shares, drop-down menus, ways to schedule a call, or even one-touch dialing. 70
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