OPTIMIZING FOR MOBILE DEVICES
None of this is going to work well if your website isn’t optimized for mobile. At least 30% of buyers are searching from their phone or tablet, and you have to make it easy for them to find, navigate, read, and use your site. According to AddThis Academy, there are now officially more mobile devices than there are people in the world! Since 2010, mobile use has increased to almost 400%, with 20% of users between the ages of 18-34 spending all of their time on mobile devices versus traditional computers. In 2012, 67% of users told Google that they are more likely to purchase from a mobile-friendly site, but would dump in a heartbeat a site if they had a bad mobile experience. You don’t want your leads to “quit you” before you ever have a chance to contact them! In 2015, Google modified their algorithm to rank mobile- friendly sites higher than those that weren’t designed for mobile. If your website isn’t set up for mobile, you are losing out on 30-50% of your possible website traffic.
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