You walk into a store, and suddenly you’re surrounded by “helpful” employees asking all sorts of questions. These salespeople don’t mean to be aggressive, but sales is often a commission-only type of living and that’s how they make their living. It’s the assertive sales person who is the successful salesperson, but it’s a bit overwhelming if you haven’t yet had the opportunity to see what they have to offer and if you are even interested in browsing further. Salespeople who give you a couple of minutes to browse before approaching you are more likely to connect with you because you’ve had a chance to acquaint yourself and form some questions. Buying a home is no different. Potential buyers are more comfortable with initially receiving information digitally because it gives them time to “warm up” and decide if they want to pursue a personal interaction with an agent.
SPEEDY DELIVERY
While you want to give prospective buyers their “space” by providing digital information, you do want to follow up immediately. That’s just common sense and solid sales strategy. If you use a text-messaging service such as Smart Lead Capture, you can not only provide a QR code, texting option, or toll-free number to call, you can even meet the potential buyers in person in a matter of minutes.
HOW?
When more information is requested via text, you as the agent will receive a text alert with the potential buyer’s number. You should immediately call them to offer a meeting time, either now or at a future time. 75
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