The sooner you show the home, the sooner you can make the sale. It’s an overall better way of delivering information right to their fingertips and the pressure of proactively calling a live agent has been removed. Imagine a world before technology gave FSBO sellers these fantastic marketing tools, when sellers had to spend countless hours and dollars placing ads in papers and then wait for the phone to ring. Some of you don’t have to imagine, because you were there. Look at how far Real Estate has come as an industry. With the ability to list your home online via your website or other social media accounts, you can reach a broader market than ever before. You can attract buyers from out of the area. You can provide details and pictures. You can let buyers schedule appointments through your online calendar. You can even provide them with instant access to information right from their mobile phones. SMS marketing is a fantastic marketing tool, but, again, not without its expense or requirement for some technical savvy. Real estate agents have learned to take advantage of the great sales opportunities of text-messaging services as the next best way to stay ahead of the crowd. As a serious FSBO, you can, too.
MAKE ACCESS QUICK AND EASY
All fliers, ads, or brochures that you produce should contain a link to your listing or website as a QR code (a “Quick Response” code used for storing URLs or other information for reading by a camera on a smartphone) that can immediately transport buyers to the listing. The QR code provides buyers with the ability to 76
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