scan a code and receive “immediate gratification” by finding the information they are seeking right away. They’re more likely to take immediate action rather than store away your flier or ad for later. Sometimes, later never comes! USE SEARCH ENGINE OPTIMIZATION (SEO) KEYWORDS TO ATTRACT OUT-OF-TOWN BUYERS This is big. You want as many quality buyers looking at your house as humanly possible. Why limit yourself to your hometown or cities within a certain radius? People relocate not only across town, but across the state, and across the nation every day. That means that you can potentially have a new prospect every day. Sixty-nine percent of home shoppers begin their internet search with a local phrase, like “Homes for Sale in Cincinnati.” You should load up your website and listings with similar words, such as “Cincinnati Real Estate,” “Cincinnati Homes for Sale,” “Cincinnati real estate listings,” “Cincinnati FSBO,” etc. Incorporate local keyword targets by working them into content that is valuable to a prospective home buyer. By creating pages that have been created with SEO in mind, you can attract buyers from all over the country. Learning SEO isn’t difficult, but it is time consuming. It involves targeting local keywords, writing regular blogs with those keywords, and making your website a local resource for information about schools, median income, crime rates, and lifestyle. This won’t be second nature to you as a FSBO, but Realtors® do this all day, every day as a part of their business model. If you don’t have an agent, it is worth the extra investment to hire an online marketing expert to help your online performance. Do everything you can to set your home apart from the other listings, and then sit back and reap the rewards. 77
Powered by FlippingBook