marketing tool for announcing open houses.
Craigslist allows its users to customize their listing headlines, which is a great way for real estate agents to “pitch” homes and properties to prospective buyers, as opposed to a generic, boring listing. Take full advantage of this sales opportunity by creating an attention-grabbing headline such as, “Open house for a 5 bedroom with ZERO DOWN!”
PRINT ADVERTISING
Print Advertising: Part of your home marketing should be four- color fliers or brochures for buyers to take away with them from the open house that include pictures, specifications, and pertinent information, such as price, school district, etc. Typically, a real estate agent will take care of this for you, but as a FSBO, you can create your own fliers with a little creativity, technical skill with graphic software, and money. Yard Signage: The yard sign is the oldest and most recognizable form of real estate marketing. It might seem like an outdated tool, but don’t be fooled! The CREA study previously referenced reported that 51% of home buyers said a yard sign was an important source of information in their home search. Put your yard signs out ahead of time and place some on nearby cross streets. This not only makes it easy for those who have already researched the home online to find it, but can also catch the curious couple who are out for a Sunday drive around prospective neighborhoods. These folks may not make an offer that day, but if they find the home appealing, they might find themselves unexpectedly accelerating their house hunting process.
83
Powered by FlippingBook