your own unique design.
According to RedStone Mortgage’s blog, Promote Your Open House with Direct Mail Marketing, by Matt Askland, July 18, 2017, “Creating the perfect direct mail “invitation” to both your listing and your open house is easy to do.”
Here are a few important steps:
• Provide a variety of communication methods, including contact phone number, email address, and Facebook page so that potential buyers can contact you via their preferred method of communication. • If you’re designing your own fliers, postcards, or brochures, include a Quick Response Code (QR Code) so recipients can scan with their smartphones to receive immediate information on your listing. • Include any URL to make it easy for potential buyers to find your information. • Use the larger 5.5” x 8.5” postcard to stand out in a typical pile of mail, catalogs, and newspapers in the mailbox. • Use eye-appealing colors in the design that will complement your photos. • Use bold, large, and easy to read text. Abril Fatface and League Gothic are two great font choices. Avoid informal fonts such as Comic Sans or Papyrus. • Include clever, attention-grabbing graphics. Ideally, your postcards will arrive in people’s mailboxes a couple of days before your open house. Check with your local mail carrier to see how long bulk mail takes to be delivered once it has been delivered to the post office, so you can calculate what day to 85
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