put your postcards in the mail.
Keep in mind that there will be a price attached to this type of marketing, including hiring the service, buying the lists, producing the mailings, and the postage. However, failure to properly market your open house will result in a poor result. It’s kind of like throwing a party and nobody comes. It’s expensive, labor-intensive, and very demoralizing to put all of the effort into hosting an open house for only a few shoppers. Research the most economical ways of sending commercial or bulk mail to keep your costs down. First Class mail will be expensive, so investigate a bulk mail campaign. You can investigate the details at your local post office, but just be aware that there are many fine details and rules about bundling and you can be sent away if you have not followed all the rules of bulk mailing. It can be exasperating, so be prepared and learn it and get it right the first time! If you have several months to plan, send approximately 100 postcards per week to your list. Don’t be shy about sending more than one postcard to each address. Today’s consumers are becoming fairly immune to traditional sales methods because they have become savvy researchers in their own right. These days, it takes 6-8 “touches” to generate a hot sales lead. Don’t stop at one. You’re not even warm yet!
USE FACEBOOK TO MARKET YOUR OPEN HOUSE
Facebook is probably the most cost effective option and offers very precise demographic and behavioral targeting so that you can get your message in front of the right people at the right time. If you’re not using an agent, this is a good time to use a little money from the budget to place a targeted ad on Facebook. Facebook offers an amazing number of audience-targeting filters, such as ages 25-65 and specific geographical regions to reach a wider, more diverse audience for minimal investment. The 86
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