>>> The house sat on a hill with a beautiful view out a large window. As they entered the great room, the sun was setting belowthe distant tree line. That viewsold the buyer. The remainingparts of thehome couldbe improved. The home buyer based his decision to buy on thewindow view from the hillside. The 20% of the home’s features motivated him to offer full price on the spot. Such is the power of the 80/20 rule. In some cases, the 80/20 rule may help people make a salewithout even conducting a showing. The house in the followingexamplehad languishedonthemarket formonths. Unlike the previous home, this onewas attractive. On the contrary, it was a brand-new, custom-built home. It sat on the market for over seven months without a single offer. The builder hired a real estate agent who knew the importance of finding that one special feature. He drove out to give the house a thorough investigation. He discovered what the property had that the competition did not. The house had a five-acre yard. Other houses being sold in the area had one- to two-acre lots. Not only was the yard bigger, but it was also more private than the other properties. The real estate agent marketed the property highlighting the five acres along with a description of the house. Because the house was no longer the main selling point, interest in the property increased.
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