50
buy disappears the closer the price and perceived value are. This means marketing the home tomatch the buyer’s specific needs and desires. A real estate agent can help you know the buyer’s hot buttons, such that marketing and presentation can be tailored accordingly. SELLING BY SHOWING OFF Before the Internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below it. Today, the reverse is true. Photographs have become the most effective bait to attract future homeowners. Recent studies show that 89% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, finding homes that appeal to them, and then contact a Realtor. Getting your home sold quickly takes exposure. Beautiful, engaging, photos of homes, inside and out make the best first impression. Online marketing through photographs is one of the most important ways to market your home. Listing photography is a great tool for showing off the best features of your home. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortable and living happily in your home. By focusing on the unique aspects of your home, like large rooms with great views or amazing architectural features, you can generate genuine interest. Stage your home to give the appearance of space and light in every photo without distorting reality. MAXIMUM TARGETED EXPOSURE When you hire an agent, they can place your listing on all major real estate portals such as Zillow and Realtor.com. Buyers flock to these websites to find new listings. The agent can also place
Powered by FlippingBook