Creative? Sometimes it takes creativity to properly showcase a home, develop engaging content, and negotiate a sale. An agent who can quickly address any marketing need is an asset to you. Tech-savvy? Agents well versed in the latest technology for marketing homes should have a website, social media setup, user- friendly home search options, and quality presentations online with high-resolution images of homes, videos, and slideshows. Some real estate agencies have smartphone applications. A professional real estate agent wears many hats. He or she must be proficient in marketing, negotiating, consultation, legalities, property taxes, and, most of all, gaining the trust of clients. An agent who will meet your specific needs is certainly worth the commission he/she will earn. Having an agent represent you in your home sale benefits you. Agents negotiate from a different vantage. Unlike most buyers and sellers, they can distance themselves from the emotional side of the transaction. Agents are more proficient in negotiating because conducting negotiations is a regular part of their professional work and because they are skilled by frequent practice. After all, it’s part of the real estate agent’s job description and training. Good agents are not simply go-between messengers delivering buyers’ offers to sellers and carrying counteroffers back and forth. They are professionals who are trained to advise their clients on options and consequences and then present their clients’ case in the best light and agree to hold client information confidential from competing interests. The real estate agent can be a buffer between seller and buyer, keeping the transaction professional and “at arm’s length.” This is important in the negotiations phase when emotions are liable to be at their highest. The real estate agent can further filter all those phone calls that lead to nowhere frombargain hunters and real estate shoppers. Having a real estate agent available when the home is being shown is a distinct advantage for a few reasons. The agent will field the scheduling calls, arranging them for the seller’s convenience. The agent will show the home, saving that seller time investment.
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