low-interest traffic that burdens your time and energy.
Before approving a showing, professional agents try to speak with the buyers' agent to gauge their qualification. Your house should only be shown to qualified buyers (open houses are the exception), maximizing the likelihood that showings will lead to serious offers. Since showing can consume an hour or more of your day, finding genuinely interested buyers matters most. Realistically, your property will be shown to many more buyers than the most serious buyer. In an ideal world, you would only show to qualified, motivated purchasers, but the reality includes "Sunday afternoon window shoppers." That said, you should not waste effort trying to appeal to uninterested buyers. This is where planning, organization, and the professional assistance of a qualified real estate agent becomes invaluable, enabling you to handle even the most challenging aspects of the selling process efficiently and effectively, thus positioning you for successful negotiation in today's market environment. Armed with accurate market knowledge, you will be prepared to attract the right buyers (Chapter 11) and negotiate from a position of strength. __________________________________________________ Key Takeaways: • Understanding the difference between market value, appraised value, and assessed value is crucial. • Professional CMAs provide the foundation for both strategic pricing and confident negotiation. • Your property's preparation directly impacts both how quickly it sells and your final price. • Market conditions (seller's, buyer's, or balanced)
12
Powered by FlippingBook