Keep in mind, your selling point will not be the common features your property shares with the others on the market. Instead, use your property’s unique features to attract the attention of buyers who are interested in those distinctive attributes - the ones who will be most motivated to make competitive offers. THE 80/20 RULE IN ACTION: BUYERS ARE S UYERS ARE SEARCHING FOR UNIQUE FEATURES Decide upon, improve, and spotlight the unique features of your property in marketing copy, photographs, and showings. Do not spend much time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-off dog run in the large backyard. If the property has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price or even compete for the property; creating the perfect environment for successful negotiation. Each house will have its unique features. Here are some suggestions if you are not sure of yours: • Hilltop views or high vantage points, offering a spectacular view of the surrounding area. • Open fields frequented by wildlife. • Unobstructed views of sunrise and/or sunset. • Patios, decks, dog runs, garden areas, and gazebos can highlight items neighboring houses do not have, or differences in size or quality; that one vital feature could help you sell your property. • Location can set a property apart, even in the same area, adding value to a home on a cul-de-sac or corner lot.
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