If you put money into cleaning up the outside of your property, buyers will be more likely to want to see the inside. Your curb appeal draws buyers in, maintains their interest, and sets your house apart from the competition, creating the psychological foundation for a successful sale. Remember that unless you are willing to lower your price (by often 2.5 times the cost of the enhancements) well below market value, prospective buyers will not want to take on a major renovation project. Many times, sellers have told me that they are willing to make necessary improvements; replace carpets, paint, or change appliances when they get the buyer. The secret is that the buyer is not coming. The first impression made them go elsewhere. It is beliefs and attitudes such as this that help sell your neighbors' property instead of yours. This concept is particularly relevant to real estate, where buyers often form their first impression of a property within seconds of seeing it, whether online, from the curb, or upon walking through the door. They then spend the rest of their time justifying their opinion which becomes the psychological foundation for their decision about your property. The psychological foundation you create through powerful first impressions becomes your strongest asset during negotiations.
__________________________________________________ Key Takeaways: • First impressions form in seconds and dramatically impact negotiating leverage.
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