This strategy is effective in any market and in any type of property being offered for sale. It applies equally to single-family houses, apartments, townhouses, condos, and even vacant land. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money because they have created the psychological conditions for the successful selection of your property. • Distinguish it from the competition. • Attract top dollar from buyers. • Provide a visual edge over the competition. THE POWER OF STAGING WHEN S G WHEN SELLING A PROPERTY Staging the property will: Consider these results from surveys conducted by the National Association of REALTORS® (NAR): • Staged properties sell 50% faster than homes that were not staged. • Staged properties sold for up to 6% above asking price. • A staging investment of 1% to 3% of asking price generates an ROI of between 8% and 10%. • Properties staged prior to listing sold 79% faster than those staged after listing. These statistics demonstrate how good staging directly translates to stronger negotiating leverage and better financial outcomes. The investment in staging pays dividends throughout the selling process, from attracting qualified buyers (Chapter 11) to creating competitive bidding situations (Chapter 13).
WHAT DO BUYERS WANT TO SEE?
With increasing interest rates, higher insurance costs, and escalating HOA and Condo fees, buyers are stretching their cash to cover down payments and closing costs. Most buyers have
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