Krasi Henkel - SELLING SECRETS YOU CAN'T AFFORD TO MISS

This story reinforces how important neutral presentation is to appeal to the broadest range of buyers and creating the competitive interest that drives successful sales. An effective way to achieve good salability is to paint in a neutral color. A wide range of neutrals is available from very soft grays to warm whites and beiges. Painting the interior gives newness and freshness and can make the house appear more spacious and smell refreshed. Using the same color in adjacent rooms gives the house a seamless look and uninterrupted flow. Changing your window coverings to match the walls creates an illusion of more space. Dark or bold wall colors can dampen interest if used in large spaces; however, sometimes, they can be used effectively as accent colors.

FOCUS ON FURNITURE: N FURNITURE: LESS IS MORE

In staging, a visibly inviting space is created so that the buyer can imagine life in that space. Minimization is the key. If the seller's personal taste and style are showcased, it can be a distraction to a buyer. Preparing for moving is part of selling a house; it might as well be done at this stage of the process to enhance the property's salability and strengthen your position in the market. Buyers are attracted to homes infused with light and roominess. Alternatively, they are put off by cramped unnavigable spaces. Buyers want to walk through a house without obstacles in their way. Space and storage are high on the list of buyers' priorities. Every area of the house must feel spacious. Apply the Rule of Thirds (as discussed in great detail, in chapter 7). Remove all unnecessary furniture from living spaces. Store it while the house is being marketed. Removing unnecessary items will create interest by showcasing space.

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