Krasi Henkel - SELLING SECRETS YOU CAN'T AFFORD TO MISS

condition, stains, or blemishes. Write down what needs to be replaced, cleaned, or repaired. Carpets can be steam cleaned to eliminate stains and odors. If the carpets are path-worn and dull, you can replace them with other kinds of flooring with a reasonable ROI, although carpeting can make a room feel cozy. Laminate floors can be cosmetically repaired with repair kits found at home improvement stores. Recently, I listed a property with heavily stained carpets. My first reaction was to recommend full replacement. However, I had met someone at an event who had a carpet cleaning company. They had expressed that they can clean most carpets successfully. My client and I thought it would be worth the investment if it worked. To our surprise, the stains disappeared, and the carpets looked great. The property sold with multiple offers. A note on carpet replacement – As stated in Chapter 4, you have just a few seconds to make a great first impression. If the carpet cannot be salvaged because it is the wrong color, texture, and pile - replace it ASAP. If the stairs greet a buyeer at the door and they are less than pristine - replace before the lockbox goes on. Do not wait for a buyer to make an offer. This will only help sell the neighbor's property. Here is a story dating back to my very early days in real estate that is worth repeating. The in-laws of an executive with my then real estate brokerage put their very nice house on the market. It was clean and on a beautiful large lot. The agents who listed it could not get an offer after months of showings. As a new agent eager to learn, I wanted to preview all of my office listings. One afternoon, I took my toddler daughter, Tiffany, with me to preview this house and a few others in our area. She was less than three years old. The elderly owners of the house sat at their breakfast table near the basement door while Tiffany and I

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