CHAPTER 8 Pricing and Positioning Y ositioning Your Property
ESTABLISHING VALUE IN THE MARKE UE IN THE MARKETPLACE
The purpose of this book is to provide insight and guidance on how to sell a property quickly and for top value. Previous chapters addressed real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a property ready for the most effective presentation; thus price. Now, turn your attention to understanding what determines the price and market value of a property; specifically, your house, and how to position it effectively for its successful sale. Despite the terms, "buyers’ market," and “sellers’ market,” understand that it is always a sellers’ and buyers’ market. People need homes. Homeownership is cherished. Real estate is a commodity because life happens regardless of “market.” Your property is unique. There is no other exactly like it. Whatever individuality you have created within your property makes it stand apart from your neighbors'. This a distinction that can be leveraged in both marketing and negotiation.
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