CHAPTER 9 AVOID COMMON SELLER MIS OMMON SELLER MISTAKES PREVENT PITFALLS THAT WEAKEN Y T WEAKEN YOUR SELLING POSITION Knowledge is power, but avoiding costly mistakes can be equally valuable. Understanding what not to do often proves as important as knowing what to do when selling your property. The following discussion of frequent sellers' mistakes regarding pricing can help you avoid the pitfalls involved in getting a great price quickly. If setting a price was simple and straightforward, nobody would not need assistance in pricing correctly. Save yourself time and money by avoiding these costly mistakes that weaken your negotiating position.
PRICING MISTAKES
The first several seller mistakes involve the issue of pricing. This is the vital factor in determining your eventual negotiating strength. These pricing errors do not just delay sales; they fundamentally weaken your position when negotiating with buyers, as you will see in Chapters 12-13.
Guessing vs. Researching
Basing your property’s price on your neighbor’s price is not a reliable method. Nothing loses potential buyers faster than an overpriced property. Subsequent price lowering looks like desperation. This increases the likelihood of low offers. An accurate listing price will decrease the time to sell and encourage competition. Learn how to price your house correctly; based on professional research. 70
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