CHAPTER 4 Common Mistakes To Avoid
Th is chapter compiles frequently made mistakes sellers make in the home-selling process, whether working with a real estate agent or not. Note the items here carefully, and learn from those who have gone before, so you don’t make these errors yourself. Save yourself time and money by avoiding these pitfalls. GUESSING INSTEAD OF RESEARCHING Basing your home price on what the neighbor down the street listed their home for is not a reliable method of pricing your home for sale. Th e Comparative Market Analysis (CMA) is your best source for setting an asking price. If a home in your area sells for a lower price, don’t automatically assume yours is worth the same. Your home might have something to o ff er that the other one didn’t, or the other may have been inadequately or incorrectly marketed. Let the CMA be your guide, and get the advice of a real estate professional.
HIRING A REALTOR® BECAUSE THEY SUGGEST THE HIGHEST LISTING PRICE
Choosing a real estate agent because they want to put a high price on your home isn’t in your best interest. Th e real estate agent should know more about the market for your home than you do, so select an agent who can provide you with real numbers and solid marketing plans for your home. Th e professional you hire to sell your home should be
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