CHAPTER 5 The #1 Secret Strategy to Sell Your Home for More Before we get into the nitty gritty of using better marketing strategies to get the most out of your home sale, you need to learn about this high-end tactic to sell your home for top dollar. Th e rich and famous use this secret strategy to sell their homes. In one instance, a real estate agent reported that this strategy resulted in one condo selling for $110,000 more than a similar condo in the same building. Th is real estate agent mentioned having intimate knowledge of both condos. Neither listing was bank-owned, a short sale, or a distress sale. Th e only plausible explanation as to why one home sold for that much more than the other was the seller’s use of this secret home-selling strategy. Th is strategy is e ff ective in any market, no matter what type of property. It applies equally to houses, apartments, townhouses, or condos. Agents and sellers using these tactics have a greater chance of closing a sale for more money. Th is real estate agent discovered the secret strategy, almost by accident. He met a wealthy executive who was interested in selling his condo. Th e owner was willing to hire the agent, on one condition. Th e real estate agent must agree to use the man’s secret method to sell the condo. It sounded crazy. Th e agent was naturally skeptical. On the one hand, selling the condo would bring a handsome 34
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