found as case studies. Here is an excerpt from his report, with one of the case studies he recorded. STAGING VS. NON-STAGED CASE STUDY & REPORT Dear Reader, I wanted to give you the most convincing proof possible. Many people fin d it hard to believe that the simple act of staging helps one home sell for more than another, similar home. In my research, I looked for examples of similar houses being sold for diff ering amounts of money where only one of the two houses was staged. Th e clearest example I could fin d was in the case of these two listings. Th is development has 200 equivalent townhouses. Every single townhome in the neighborhood is three stories with three bedrooms and three bathrooms. Every unit has the same fl oor plan. I looked for two sales there, and found these: 4438 Capital Dome Drive sold on August 26. 4456 Capital Dome Drive (5 doors down) sold on July 26, for 40,000 dollars less. I visited this neighborhood, and I am familiar with these properties.
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