CHAPTER 6 Better Marketing
Selling your home for more requires the same marketing sophistication and strategies that professional ad agencies use to sell Nike shoes, Apple products, or any other universally agreed- upon “well-marketed” product. Th e two most valuable tools for fin ding the right buyers for your home are an aggressive online marketing plan and strategic pricing. We have examined the importance of pricing. Let’s turn to how real estate is technology-driven in today’s era and how you fin d buyers. According to recent National Association of Realtors® (NAR) surveys, 36% of home buyers fir st found the home they ultimately purchased on the Internet. Real estate agents were consulted at the same rate as the Internet, but they were not the fir st stop for buyers. A mere 2% found homes in the local newspaper. Fully 90% of home shoppers use the Internet to search for properties using syndicated realty websites. However, even though your home can be seen from anywhere,
don’t rely on exposure alone. INBOUND MARKETING According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing
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