your friends to share their posts to broaden the exposure. Facebook has an amazing ability to target the demographic you want to know about your house by age, gender, and geographical location. Your real estate agent knows all about working these demographics to your bene fi t and will purchase advertising to target your demographic. Th ere is oh-so-much-more to it than creating a “status update” about your home and asking your friends to share, so if you’re going it alone as an FSBO seller without an agent’s ’professional Facebook page and posts to drive tra ffi c back to his/her website (and your home), asking your friends to help you advertise is only going to get you so far. How many of your Facebook friends live in your area? How many are looking for a new house? How many are going to share your posts? Yes, they may do a courtesy share for you, once or twice, and if you’re a good friend, maybe more, but it’s only peripheral marketing. While it’s nice and could even be helpful, your social media marketing must be scient ifi cally targeted and precise, but most importantly, sponsored, meaning with paid advertising that has the ability to reach a large audience of home buyers outside of your own network. Pinterest/Instagram: Making use of these social media sites will also extend your reach, like Facebook. Both platforms are photo- friendly, so make sure that you post plenty of great, well-lit pictures of your staged home. Th is will allow buyers to “stumble” across your listing while browsing the web. Craigslist: Th is is not your mother’s Craigslist! Many people search for all sorts of things on this site: jobs, secondhand goods, and homes to rent and purchase. While not as “popular” as the social media platforms, don’t discount Craigslist as a valuable tool in marketing your home.
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