default or a hybrid that can easily switch between desktop and mobile versions. DIRECT MAIL ADVERTISING With all the attention on the Internet and social media marketing, direct mail marketing via old school “snail mail” might seem antiquated. However, direct mail is still a highly e ff ective way to deliver an e ff ective, targeted message — if used correctly. As proof of that statement, think of how many direct mail pieces you get each year selling a home in your area. Prospective buyers between the ages of 18 and 34 (millennials) are predicted to become the largest home-buying group. Stan Humphries, chief economist at Zillow, reports that, “Roughly 42 percent of Millennials say they want to buy a home in the next one t o fi ve years.” Believe it or not, these young adults prefer direct mail! According to National Mortgage Professional Magazine’s Millennials Prefer Direct Mail: • “Sevent y-fi ve percent of millennials believe that the direct mail they receive is valuable.” • “A whopping 92% of millennials are in fl uenced to make a purchasing decision as a result of direct mail they received, as compared to only 78% for email.” • “When asked whether they would prefer to receive promotions via email or direct mail, 90% of millennials stated a preference for direct mail.” Whatever format you choose for your direct mail campaign, be prepared to follow up. Th e goal of your direct mail campaign is to set up a face-to-face appointment. Th e way that will happen is to follow up via a phone call. But don’t try to sell your house over 50
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