Jim Curry - Seller Book

e ff ectively promote it well before the big day. Buyers are constantly searching the Internet for listings, so that is your fir st marketing stop to ensure you get as many potential buyers to show up as possible. Update all current marketing of your home to announce your open house date and hours via your website or social media. If you’re using an agent, s/he will produce a separate video incorporating an abbreviated virtual tour of the home highlighting its best features. If not, you can produce a similar video yourself. Th ink of it like a movie trailer, designed to emphasize the best points of the home without revealing everything to draw in prospective buyers to your open house. HOW TO THROW A GREAT OPEN HOUSE For your open house to be e ff ective and hit the mark with prospective buyers, you must fully prepare for the big day. If you have engaged a real estate agent, s/he can host a broker preview for other agents to tour your home and give feedback about how your home shows and if your home is appropriately priced. If your home isn’t priced right, people won’t show up to the open house. You want your house hunter informed, interested, and, most of all, interested in the house. One out of every two home buyers will spend time visiting open houses, so you want to throw the best open house party possible. Your house must be as sterile as an operating room, as uncluttered as a fi ve-star hotel room, and as homey as grandma’s kitchen. Th is is all about creating a fantasy. Your open house shouldn’t say, “I live here,” but instead, it should seem very accessible and whisper to the potential buyers, “You could live here. Can’t you see yourself in that sunny kitchen, smiling at your angelic children as they do their homework quietly and neatly at the kitchen table while you whip up a gourmet meal for the whole family to enjoy?” 53

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