the 80/20 Rule), but you’ll win bigger with more pictures. • Hire a photographer. Although you certainly can take great pictures on your own without a professional-level camera, you should still consider letting a pro do the work. Professional photos can give you an even greater advantage over other sellers by helping to increase the perceived value of your home. PHOTOS OF THE OUTSIDE Potential buyers want to see the inside and outside of your property in photos. If you’re going to show them, then show them! Take these important steps before: • Cut the grass. Whether you do it yourself or hire someone to do it for you, give your lawn a clean, close cut. Take care of stubborn weeds and extra grass along pathways, the house, and around trees. • Trim the hedges. A quick trim can add a spark of life to an otherwise plain exterior. • Spruce up your landscaping. Plant a variety of colorful fl owers, and put down some red cedar chips. Consider adding some LED lights along pathways and other strategic areas outside of the house. • Give it a bath. Shine the windows, hose down the house, and clean the gutters. Sweep the pathways and driveway. You don’t want pictures of cobwebs around your doorways or of water-stained windows. Take strategic photos from angles that really show o ff your home. Following the above tips should make this easier because you won’t be trying to avoid capturing the grass or bushes in the photos. 58
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