In today’s competitive real estate market, selling your home requires hard work and dedication. If you’re a motivated seller, you can bring your home to the marketing forefront. Creating an appealing, eye-catching home via strategic staging helps potential buyers envision themselves living in the home and is the best investment of your time and e ff ort when selling a home. A home-staging expenditure might range from one to 3% of the listing price of a home. On the other hand, it may result in selling the house for 5 to 10% more. Th at would be a $6,000 investment on a $200,000 home sale, resulting perhaps in an increase of $20,000 in the sale price. THE POWER OF STAGING Coldwell Banker and the National Association of Realtors® released these results of a survey: • Staged homes spent 50% less time on the market than homes that weren’t staged. • Staged homes sold for more than 6% above asking price. • A staging investment of 1% to 3% of asking price generates an ROI of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged a ft er listing.
START STAGING WITH WHAT YOU ALREADY HAVE
O ft en, the trick with staging is to take out, rather than bring in. At base, home staging is about creating more space by clearing clutter, unnecessary objects, or furniture, giving the rooms a fresh, neutral color, and making necessary (and even cosmetic) repairs. Replacing carpets an d fl oors is common. 69
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