CHAPTER 11 Finding Buyers
In today's digital age, the process of selling a home has evolved, with technology playing a pivotal role in connecting sellers with potential buyers. As you embark on this journey, understanding the significance of strategic pricing and adopting an aggressive online marketing plan becomes paramount. I have found this to be imperative for my sellers. The Internet: A Game-Changer in Home Search Recent surveys by the National Association of Realtors® underscore the transformation in the home buying process. While real estate agents remain essential, the internet has become an indispensable tool for all generations of home buyers. An overwhelming 97% of buyers used the internet in their home search, making it the primary starting point for exploration. Beyond Traditional Methods Gone are the days when buyers solely relied on local newspapers or magazines. Today, the digital landscape offers unparalleled reach. To ensure your home stands out, it's crucial to collaborate with a tech-savvy realtor who understands the dynamics of online marketing. Tailored Exposure on Specialized Websites Smart agents leverage websites specifically designed to cater to buyers. These platforms employ advanced search functions, allowing potential buyers to filter results based on criteria such as schools, neighborhoods, and subdivisions. This targeted approach ensures that your home is seen by individuals actively looking for a property that aligns with their lifestyle. 66
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