CHAPTER 14 5 Reasons Homes Don’t Sell
Are you the victim of a common mistake that stops your home from selling? What else can you be doing to ensure your home will sell? In this chapter, you’ll discover the biggest mistake agents make, a proven marketing secret, and how to “sweeten the deal” for buyers. These topics are crucial to selling your home, and quite honestly, most real estate agents are oblivious to these proven methods. A common mistake most agents make is not having professional pictures of the home! Most agents don’t invest the time or energy to get decent pictures. They show up with their point-and-shoot approach, take a few shots, and call it good. Good photographers know what to do to make their subject look its absolute best. Whether it’s a cute puppy, a newly married couple, or a home for sale, professional pictures are a necessity. You must view your house from a buyer’s perspective. If you owned the house in the picture above, you might not notice the trees that dominate the photo, the bland coloring, or the bad angle from which this was taken. Even if you don’t hire a photographer, at least get someone to touch up the pictures and make them look their best.
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