property, inside & out, and may use drone footage if it would highlight some of the unique aspects of your property. • Seek out potential buyers and keep them engaged. • Network with many brokers and agents, as well as leverage their local connections, to increase the number of potential buyers. • Use social media and other tools to create a virtual tour for would-be purchasers. • Provide answers to buyers’ questions immediately and manage the showings of your house. The agent will also become an expert on your property and ask you questions to know the best features of your home and to increase the probability of selling at a higher price. A great agent will also know the best way to communicate with potential buyers, being able to read them quickly and know what their key "must haves" are so they can talk up those features. Communication is a key point, because all too often if you use the wrong words, you can lose a potential buyer. A good agent also knows how to set up the visual aspect and presentation of the property. They know what to look for in prospective sales, and they can approach buyers professionally.
POINTS TO REMEMB O REMEMBER:
• Homes sit on the market and expire for many reasons. • Price, condition, presentation, showings, the market, location, marketing, and the agent are all factors. • Learn what may have contributed to your home expiring and not selling, and what you can do differently.
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