• They don’t use the best closing team. Good real estate agents recommend the most effective team players to help ensure both parties get to the closing table and seal the deal. • They refuse to invest in marketing, thereby failing to build a name and reputation for themselves. • They don’t focus their marketing efforts on the most effective areas. One's sphere of influence, networking, and social media are some of the biggest areas for agents to tap into, and newbies aren’t always aware of this. • They choose the wrong brokerage for the wrong reasons.
PRECAUTIONARY STEPS TO TAKE AS A HOME SELLER
Always follow these steps before hiring your agent!
• Review the “Agent Representation Form" and the "Exclusive Right-to-Sell Agreement.” Never sign a contract unless you have ensured your basic rights are protected. The best agents will walk you through the details of this agreement rather than pressure you to sign. • Follow your gut about trusting your agent. Interview them to test their knowledge, skills, and abilities. • Never pay any money to an agent in advance for any reason. The money exchanges hands after the sale. • Consider the agent’s customer service skills, which are critical in this business. • If a particular agent is giving you a "car salesman" vibe, they are likely focused more on what's in this deal for them rather than you. Keep looking for a great agent who will work for YOU and always work in your best interest.
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