R. Flemming Aase - SOLD! HOW TO SELL HOMES OTHERS COULDN'T SELL

WHAT TO LOOK FOR IN A REAL ESTATE AGENT

We’ve talked about newbie real estate agents, as well as precautionary steps to take, but what should you look for when hiring a real estate agent? You want someone who knows what they’re doing and has a good reputation and a friendly demeanor, but there’s more to it. For instance, you can’t just pick an agent based on a high quoted price and low commission rate. Review every agent to find the most professional one based on their backgrounds and history, so you can limit any challenges or problems when dealing with them in the future. • Honesty is an important quality of a real estate agent. An honest REALTOR® would be willing to share some of their good and bad experiences. • Professionalism is another trait to look for. Professional real estate agents take care of their image (both in presentation and reputation) and prioritize and respect others’ time. A professional agent should also be very organized, personal, and responsive and provide you with regular updates. • Real estate agents should possess strong communication and negotiation skills. They represent you, the seller, and must keep your best interests in mind, and need to be able to communicate the right information and negotiate a deal. • Creative marketing is key for a successful Realtor®. How can you sell a home unless it’s marketed effectively? A great real estate agent must sell a home using a unique

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