good-quality photos, and communicated the value, but you’ve lacked the right promotional strategy. If your message isn’t reaching the right people, it doesn’t matter what you say or how good your listing is! You need to get your listing—and ultimately, a home showing—to the right people: interested buyers.
What can you do?
CREATE A BETTER PROPERTY LISTING
The quality of your property listing is monumental in the selling process. In many cases, you will have only one shot to make a first impression, so if you don’t put your best foot forward right away, you can lose a lot of potential buyers. Essentially, a great real estate listing boils down to a few key components: • Use high-quality photos. Images are crucial in a real estate listing. Think about it. If you’ve ever shopped for properties online, you likely skimmed right past the listings that didn’t include any photos or had poor quality. And in the post-pandemic era, more buyers are purchasing homes sight unseen, with only the property photos and a listing to make their decision. • Write an effective property description. Understanding which aspects of your property are truly remarkable, and emphasizing those in detail, can have a lasting impact. Remember, you’re selling a dream home for someone, so make your property sound like a dream come true!
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