estate agent, but perhaps you can see now how your agent might have failed you, playing a part in your home languishing on the market. Consider some actions your agent took, such as how they advised or helped with your listing, including detailed sales descriptions and high-quality photos, where they listed your property, whether they informed their professional network of buyers about your property, etc. Did they mention the option of a promo video and help you with that? Did they show passion for selling your home with your best interests in mind? How professional and communicative were they? If you’re not getting results and you’re not happy with your agent, maybe it’s time to hire a new one (see Part 2 of this book) and finally get your house off the market and SOLD.
PRICING YOUR HOUSE BETTER
Price is a major area of contention. Pricing your home can be tricky. Overpricing is usually the number-one reason a home didn’t sell. Assuming your neighborhood or area has houses with similar features on the market for a lower price, buyers will naturally buy those properties first. The price of your property should be competitively priced with other similar houses. Of course, even seemingly “identical” homes aren’t the same. So, thinking about something unique your home has to offer (Part 1 of this book), the pricing needs to take this into account. Researching how to price your home appropriately can yield some good results and tips, but the data is limited. Completing this process accurately and effectively requires a good real estate agent who can help you establish the best price based on the competition and other factors in the marketplace. The point is,
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