THE POWER OF STAGING A HOME:
STAGINGYOUR HOMEWILL: • Let your home speak to buyers • Create a cozy vibe • Distinguish it from the competition • Attract top dollar from homebuyers • Give you a visual edge over the competition
Consider these results from surveys conducted by Coldwell Banker and the National Association of Realtors®. • Staged homes spent 50% less time on the market than homes that weren’t staged. • Staged homes sold for more than 6% above asking price. • A staging investment of 1% to 3% of asking price generates a return on investment of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing.
A real estate agent accidentally discovered this secret strategy when hemet a wealthy executive whowanted to sell his condo. He was willing to hire the agent but with one condition: the real estate agent had to agree to use the man’s secret method to sell the condo.The agent was naturally skeptical, but he knew selling the condo would bring a handsome commission. Conversely, if it did not work out their agreement would expire, and the agent could walk away. The real estate agent decided to give it a shot and listed the condo. They priced the condo at $554,900 even though two similar condos in the same complex were listed for $479,000 and $439,000.The agent was not confident that the condo would sell for the $554,900 price. On the other hand, the owner’s secret strategy was intriguing. The condo went on the market, and the agent waited to see what would happen. He began to doubt the strategy as he was showing the condo regularly but was not receiving any offers. People were walking through and leaving.
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