Before the internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (paid-for ads) were larger and sometimes in colour, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below it. Today, the reverse is true. Photographs have become the most effective bait to attract future homeowners. Recent studies show that about 90% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, finding homes that appeal to them, and then contact a Realtor®. Getting your home sold quickly takes exposure. Beautiful, engaging photos of homes, inside and out, make the best first impressions. Online marketing through photographs is one of the most important ways to market your home. Listing photography is a great tool for showing off the best features of your home. Bright and colourful shots of welcoming spaces encourage buyers to imagine themselves comfortable and living happily in your home. By focusing on the unique aspects of your home — like large rooms with great views or amazing architectural features — you can generate genuine interest. Stage your home to give the appearance of space and light in every photo without distorting reality.
MAXIMUM TARGETED EXPOS TED EXPOSURE
When you hire an agent, they can place your listing on the major Canadian real estate portals, such as REALTOR.ca and more. Buyers flock to these websites to find new listings. The agent can also place your home on their own dedicated website and their social media outlets. In the average month, these sites alone
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