A neighbourhood consisting of senior citizens and retired people, without a designated school bus stop close by, would not suit a family with school-aged children, even though the house might meet their other criteria. A bachelor may not be interested in living near children, even though a two- storey home with a garage is what he’s looking for. By design, websites should direct buyers to homes that meet their lifestyle, thus eliminating uninterested shoppers. A YouTube tour shows the buyer your personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties and make sure your real estate agent is doing the same. Insist that your agent get it on his or her company’s website. Further, make sure that, in this digital age, you utilize marketing vehicles beyond traditional Realtor networks. Two out of three home buyers start their search online. If you’re unable to do decent marketing for your video, ask your real estate agent to do it for you. Your best option is to discuss aggressive online marketing with a real estate agent who would like to list your home. You want to assure yourself that the agent has modern social media plans and outlets. You want to maximize your GIVE YOUR HOME A “YOUTUBE” TOUR
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