Part 2: Getting Reviews from Past Clients
If you haven’t been collecting testimonials and reviews from your clients and making them available online, you might be closing yourself off from a very large pool of real estate leads. As an agent, you can’t afford not to collect customer reviews and testimonials. With the proper techniques and tools, it's easier than you think to collect excellent testimonials from former customers, even if you haven’t reached out to them in a while. Chapter 5: The Importance of Reviews Numerous studies show that consumers rely on the opinions of friends and family when they make purchase decisions. More and more, people are turning to online reviews to find out what others are saying about businesses before they even engage them. That means positive feedback from your customers can let home buyers and sellers know all about your real estate services and expertise. Here are just a few reasons that reviews are crucial: They have the power to make or break a deal. Let’s say that you are right on the edge of getting a home listed or getting a new buyer to work with you in their home search. A great review can really make a difference and cement the home buyer or seller’s confidence in the idea that you are a great agent. Likewise, a not-so-great review can mean that someone who was considering whether they should work with you will suddenly decide you aren’t such a great bet, after all. It’s imperative to have good reviews so that when sellers and buyers do their final (or initial!) research, they’ll find something to sway them in your favor. If there is social proof something works, people are inclined to buy. People are similar to sheep; there’s no doubt about it. And what do sheep want? They want to follow the flock. That said, if you have great reviews, readers will figure that you must be a great agent and want to work with you like everyone else. It works that way with movies, new television shows, beauty products, and real estate agents, as well.
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