Chapter 6: Video Testimonials and Case Studies
When you’re scrolling through your social media feed, do you read every status or line of text you see? Or are you more likely to stop and watch a video? Videos are a powerful way to connect with potential leads and also show genuine proof of a past client’s opinion of you and what you offer. A video can provide a great platform for either regular reviews or for longer case studies. Case Study Interviews Sometimes, a special client comes along and the experience is so remarkable for both of you that a regular survey and review seems insufficient. In those instances, it might be preferable to ask them to participate in a case study interview. Here are a few times when you might want to ask for a full-blown case study: ● If the transaction or circumstances were extraordinary in some way ● If the completed transaction entailed overcoming unusual hurdles or obstacles successfully ● If the relationship between you and the client was particularly close I’ll walk you through how to prepare for a case study interview and how to get your past clients to deliver a powerful video testimonial. How to Prepare for a Case Study Interview If you’re not used to interviewing people as part of your job, this whole process might seem daunting or stressful. But if you think of the interview less as a Q&A session and more as a general conversation, you’ll get a better end result, and the actual “interview” will be much more relaxed. You might even want to give this list of questions to the clients beforehand so they have time to prepare what they’ll say and feel more comfortable and less “on the spot.” Talking Points What should your main “topics of conversation” be for a case study interview? Well, it depends on the reason for doing a case study on a particular person in the first place. You’ll want to structure the interview loosely, giving the client plenty of wiggle room to talk. Here’s a general outline of the interview:
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