Zillow As an agent, you should also be able to use the Zillow widget and embed it into your website. Go to https://www.zillow.com/webtools/widgets/ and you can embed the review widget onto your site. Share Reviews on Social Media Everyone loves social media. You can share both video and written testimonials directly from your website via a link (this way, you’ll still get traffic on your website) or directly onto these platforms. Don’t forget to tag people! Twitter Embed the link directly from your website into a Tweet. You can also share a video or photo Instagram Share a video as a post, or share a link to your website in a Story or a screenshot as a post. IGTV IGTV has been gaining traction, so don’t miss out on using it. You can use your Instagram application. Just click on the IGTV icon in the top right corner and add a video. Facebook Choose between adding a link to your website review page as a status update and embedding video directly as your status. YouTube Did you know that you can have your very own YouTube channel? All you need is an email address! Once you’ve established your channel, you can give it a name and “look” on the main page that coincides with your brand and share testimonial videos. You can also embed YouTube links to your webpage. How often should you share an update about your reviews and recommendations with your social media audience? You could start with once a week, and even call it something like “Feedback Friday” or “Talk Back Tuesday” to get people to remember it. Marketing automation tools such as Buffer or Hootsuite are great tools to schedule posts ahead of time.
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