How to Turn Past Clients - Authorify

In today’s age of digital accessibility, clients expect to be kept abreast of developments and opportunities throughout the home buying/selling experience. It’s easy to forget when you’re juggling several sales at one time that your individual client only has his own on his mind. There is often little to no tolerance for delays in relaying or providing information pertinent to his situation. Sluggish communication is a big problem. “My agent hasn’t contacted me in two weeks. Kind of difficult to sell a house if there isn’t communication from your agent.” Believe it or not, that’s from a real agent review. Even subtle communication infractions can lead to a case of the grumbles, particularly if there are extensive negotiations, repairs, or financing-gymnastics associated with the sale. It’s essential to do follow-up calls, emails or texts consistently each day. Set aside specific blocks of time for staying in touch. That way, your clients will always feel connected to the process. They’ll also begin to develop an appreciation for your dedication and commitment to their sales experience, qualities that make for wonderfully positive reviews and feedback! 2. False Advertising…(say cheese!) “Well, [we were] purchasing from out of state ... Realtor posted false pictures of the home, probably trying to cover up the horror-show the home is currently…” ...another online review. It’s well known that a picture can speak a thousand words. Of course, it’s important to capture flattering photos to highlight the positive features of the properties you’re listing. However, there’s a big ole’ difference between “highlighting the positive” and trying to pull off a full-on real-estate catfish! Not just a buyer’s pet-peeve, sellers frequently take issue with the photos their agents use to market their homes. But that doesn’t mean they’ll thank you for misrepresenting their house. A lot of time — and agent credibility lost — when interested parties get excited about falsely promoted properties. 3. “I’ll Lasso the Moon…”